Travelling Media Structures: Adaptation and Demarcation in China´s Public SARS Discourse
Bogen, Cornelia
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URN: urn:nbn:de:hebis:26-opus-150955
URL: http://geb.uni-giessen.de/geb/volltexte/2020/15095/
Freie Schlagwörter (Englisch):
China , SARS , new media , (non-)official discourses , counter-publics
Universität
Justus-Liebig-Universität Gießen
Institut:
International Graduate Centre for the Study of Culture
Fachgebiet:
Gießener Graduiertenzentrum Kulturwissenschaften
DDC-Sachgruppe:
Sozialwissenschaften, Soziologie
Dokumentart:
Aufsatz
Zeitschrift, Serie:
On_Culture : the Open Journal for the Study of Culture
; 8
ISBN / ISSN:
2856008-5
Sprache:
Englisch
Erstellungsjahr:
2019
Publikationsdatum:
30.04.2020
Kurzfassung auf Englisch:
The flow of communication structures across various media formats can be traced back to the printing press culture of early modern Europe, where three distinct media features appeared: disagreement, sensationalism, and self-reference. These features continue to characterize health communication in today’s online media (Bogen 2011; 2013). This study investigates whether these media structures also characterize contemporary health communication in non-Western countries like China, which are undergoing a modernization process. By taking European structures of healthcare communication as a point of reference, I will analyze how Chinese healthcare communication differs from its European counterpart. This paper takes SARS (the first globally emerging infectious disease of the 21st century) as a case study. While the SARS discourse illustrates the existence of these communication structures in the Chinese me-dia and indicates some convergence between East and West, it is clear that these media structures have been adapted to a specifically Chinese cultural program of modernization. Moreover, I will identify ‘non-European’ structures that can be explained by China’s specific cultural background, and explore the processes of transfer and demarcation that occur when media structures are adapted across cultures.
Lizenz:
Creative Commons - Namensnennung 4.0
