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Travelling Media Structures: Adaptation and Demarcation in China¬īs Public SARS Discourse

Bogen, Cornelia


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URN: urn:nbn:de:hebis:26-opus-150955
URL: http://geb.uni-giessen.de/geb/volltexte/2020/15095/

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Universität Justus-Liebig-Universit√§t Gie√üen
Institut: International Graduate Centre for the Study of Culture
Fachgebiet: Gießener Graduiertenzentrum Kulturwissenschaften
DDC-Sachgruppe: Sozialwissenschaften, Soziologie
Dokumentart: Aufsatz
Zeitschrift, Serie: On_Culture : the Open Journal for the Study of Culture ; 8
ISBN / ISSN: 2856008-5
Sprache: Englisch
Erstellungsjahr: 2019
Publikationsdatum: 30.04.2020
Kurzfassung auf Englisch: The flow of communication structures across various media formats can be traced back to the printing press culture of early modern Europe, where three distinct media features appeared: disagreement, sensationalism, and self-reference. These features continue to characterize health communication in today‚Äôs online media (Bogen 2011; 2013). This study investigates whether these media structures also characterize contemporary health communication in non-Western countries like China, which are undergoing a modernization process. By taking European structures of healthcare communication as a point of reference, I will analyze how Chinese healthcare communication differs from its European counterpart. This paper takes SARS (the first globally emerging infectious disease of the 21st century) as a case study. While the SARS discourse illustrates the existence of these communication structures in the Chinese me-dia and indicates some convergence between East and West, it is clear that these media structures have been adapted to a specifically Chinese cultural program of modernization. Moreover, I will identify ‚Äėnon-European‚Äô structures that can be explained by China‚Äôs specific cultural background, and explore the processes of transfer and demarcation that occur when media structures are adapted across cultures.
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